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SerpApi Review & Alternatives (2025)

Search engine results API with automatic localisation and parsing.

Average rating

4.6 / 5.0

41 reviews

Pricing & licensing

Free tier

Proprietary platform

Product updates

Updated Nov 5, 2024

Overview

SerpApi specialises in solving the messy work of collecting search engine results pages at scale. Requests are automatically routed through headless browsers, proxies, and locale-specific settings so teams receive clean JSON responses without babysitting captchas or layout changes. Rich result types—maps, shopping carousels, knowledge panels, and more—are parsed into structured fields, making it easy for analysts and data scientists to quantify brand visibility or competitor movements. Transparent pricing, generous free credits, and client libraries in multiple languages make SerpApi popular with growth teams that need fast iteration without building their own SERP scraping stack.

SerpApi provides real-time search engine results via a unified API with automatic rendering and localisation.

Key features

Unified API for Google, Bing, Baidu, and other major search engines

Automatic localisation with customisable parameters for language and region

Returns structured JSON for organic, paid, and universal result types

Pros

  • Simple REST API with ready-made client libraries
  • Handles captchas, proxies, and rendering without extra configuration
  • Real-time results with fast response times and transparent quotas

Cons

  • Focused on SERP data rather than broader web extraction
  • High-volume plans can become expensive for constant monitoring
  • Limited to supported search engines

Pricing & plans

Hobby

$50

Up to 5,000 searches per month with access to all search engine endpoints.

  • 5,000 searches
  • Realtime results
  • Email support

Startup

$150

Increased limits and team features for collaborative SEO monitoring.

  • 30,000 searches
  • Team access
  • Priority support

Business

Custom

Enterprise plans with dedicated account management and SLA-backed uptime.

  • 100,000+ searches
  • SLA guarantees
  • Dedicated success manager

Capabilities

Core strengths

SERP DataLocalizationStructured JSON

Supported tech stack

PythonNode.jsRubyPHP

CAPTCHA handling included

Integrated proxy management

Use cases

Integrations & ecosystem

Google SheetsPower BIAirtableZapierBigQuery

Alternatives & competitors

Bright Data

SERP APIs and proxy network with compliance tooling.

DataForSEO

Pay-as-you-go SERP APIs and keyword data feeds.

Serpstack

JSON SERP API with competitive pricing for startups.

Oxylabs

Enterprise proxy network with SERP and e-commerce APIs.

Apify

Cloud actors for custom SERP monitoring workflows.

Screenshot gallery

SerpApi dashboard showing request usage
SerpApi dashboard showing request usage
Example SerpApi JSON response in the playground
Example SerpApi JSON response in the playground

Setup guide

  1. 1

    Create a SerpApi account

    Sign up to receive your API key and initial free credits.

    View resource
  2. 2

    Test in the playground

    Use the web playground to configure queries, locales, and result types.

  3. 3

    Integrate via SDK

    Install the official client library for your language and embed requests into monitoring jobs.

  4. 4

    Automate reporting

    Stream JSON outputs into dashboards or storage with webhooks, Sheets, or ETL connectors.

Changelog

2024-10-28

Shopping graph fields

Extended Google Shopping responses with product_id, merchant ratings, and price history snapshots.

2024-08-07

Maps API refresh

Upgraded Google Maps endpoint with improved place matching and photo metadata.

2024-05-14

Batch request SDKs

Released official batch helpers for Python and Node.js to orchestrate large SERP monitoring jobs.

Frequently asked questions