Overview
SerpApi specialises in solving the messy work of collecting search engine results pages at scale. Requests are automatically routed through headless browsers, proxies, and locale-specific settings so teams receive clean JSON responses without babysitting captchas or layout changes. Rich result types—maps, shopping carousels, knowledge panels, and more—are parsed into structured fields, making it easy for analysts and data scientists to quantify brand visibility or competitor movements. Transparent pricing, generous free credits, and client libraries in multiple languages make SerpApi popular with growth teams that need fast iteration without building their own SERP scraping stack.
SerpApi provides real-time search engine results via a unified API with automatic rendering and localisation.
Key features
Unified API for Google, Bing, Baidu, and other major search engines
Automatic localisation with customisable parameters for language and region
Returns structured JSON for organic, paid, and universal result types
Pros
- •Simple REST API with ready-made client libraries
- •Handles captchas, proxies, and rendering without extra configuration
- •Real-time results with fast response times and transparent quotas
Cons
- •Focused on SERP data rather than broader web extraction
- •High-volume plans can become expensive for constant monitoring
- •Limited to supported search engines
Pricing & plans
Hobby
$50Up to 5,000 searches per month with access to all search engine endpoints.
- •5,000 searches
- •Realtime results
- •Email support
Startup
$150Increased limits and team features for collaborative SEO monitoring.
- •30,000 searches
- •Team access
- •Priority support
Business
CustomEnterprise plans with dedicated account management and SLA-backed uptime.
- •100,000+ searches
- •SLA guarantees
- •Dedicated success manager
Capabilities
Core strengths
Supported tech stack
CAPTCHA handling included
Integrated proxy management
Use cases
Integrations & ecosystem
Alternatives & competitors
Bright Data
SERP APIs and proxy network with compliance tooling.
DataForSEO
Pay-as-you-go SERP APIs and keyword data feeds.
Serpstack
JSON SERP API with competitive pricing for startups.
Oxylabs
Enterprise proxy network with SERP and e-commerce APIs.
Apify
Cloud actors for custom SERP monitoring workflows.
Screenshot gallery


Setup guide
- 1
- 2
Test in the playground
Use the web playground to configure queries, locales, and result types.
- 3
Integrate via SDK
Install the official client library for your language and embed requests into monitoring jobs.
- 4
Automate reporting
Stream JSON outputs into dashboards or storage with webhooks, Sheets, or ETL connectors.
Changelog
2024-10-28
Shopping graph fields
Extended Google Shopping responses with product_id, merchant ratings, and price history snapshots.
2024-08-07
Maps API refresh
Upgraded Google Maps endpoint with improved place matching and photo metadata.
2024-05-14
Batch request SDKs
Released official batch helpers for Python and Node.js to orchestrate large SERP monitoring jobs.
Frequently asked questions
Yes. You can pass location parameters or use the places endpoint to retrieve localised organic, maps, and pack results.
SerpApi parses paid placements, shopping carousels, and other universal SERP modules into dedicated JSON objects.
New accounts receive a generous quota of free searches plus access to the interactive playground for experimentation.